The Rothko Museum in Daugavpils has joined the global arts and culture platform Bloomberg Connects, becoming the first museum in Latvia to be featured on the app and marking a significant step in expanding digital access to art.
Through the Bloomberg Connects mobile app, audiences can explore the Rothko Museum on site or remotely from anywhere in the world. The museum’s digital guide offers curated audio, text and visual content, providing insight into its collection, exhibitions and Rothko’s artistic legacy.
At the heart of the guide are personal narratives that bring the museum’s context into sharper focus. These include audio recordings by Rothko’s children, Kate Rothko Prizel and Christopher Rothko, reflecting on their family’s connection to Daugavpils and their first impressions of the artist’s birthplace. Art historian David Anfam contributes further perspective on Rothko’s work and its presence in his country of origin.
The guide also introduces key aspects of the museum’s collection, including the exhibition “No. 2 [Untitled]”, where artists reflect on their works and their inclusion in the museum’s holdings. A dedicated section is devoted to the museum’s international residency programme, offering insight into artists’ experiences of working within the distinctive environment of the Daugavpils Fortress – a setting shaped by architecture, landscape and proximity to Rothko’s work.
“Joining Bloomberg Connects allows us to extend the museum experience beyond its physical space and offer a more layered engagement for both on-site and remote audiences,” says Pāvels Terentjevs, Head of Art and Communications at the Rothko Museum. “For the museum, this means strengthening the presence of Rothko’s legacy in his birthplace while opening that experience to a global audience.”
The Rothko Museum guide on Bloomberg Connects is available in English. The app can be downloaded free of charge on both Android and iOS devices.
Developed by Bloomberg Philanthropies, Bloomberg Connects provides digital guides to more than 1,250 cultural institutions worldwide – from major international organisations such as Venice Biennale, Metropolitan Museum of Art and Tate Modern to more locally rooted regional institutions – offering free and open access to arts and culture anytime, anywhere.
Information: Rothko Museum
